In order for an artist to be successful, they need to market their art in order to reach new audiences. Blogging is an effective platform for artists to market their creativity and demonstrate their mastery in the field. By writing a blog, you will be able to teach your readers about various art-related subjects and encourage them to buy your art.
The benefits of having an art blog are numerous, but here are the top 6 reasons why every artist needs an art blog.
It Increases Traffic to Your Site
Blogging has been identified as one of the best ways to maximize traffic to your portfolio.
When you consistently keep updating your blog with valuable content, you’ll be able to increase your online presence. Also, when you have multiple postings, they are more likely to appear in the top of the search engine results. Hence, your website will be seen by thousands of people even if you do not have a huge following.
It Can Help Increase Online Art Sales
Blogging is a good way to make some money from a hobby that you enjoy. With a blog, you will be able to showcase as few or as many arts as you wish on your gallery so that potential customers can buy them. Additionally, as an art blogger, you can receive passive income from your blog through ads, affiliate sales, and sponsored posts.
It Enables you to Network
A blog not only enables you to meet potential buyers, it also connects you to other artists. You can use your blog to raise a community and be a source of inspiration for other artists as you are able to share what you have learned over the years. Also, in the blogging community, you will be able to meet new people who share the same passion.
It Allows you to Show Your Personality
A blog allows you to bring to light your personality and show your blog readers who you really are. The more you write, the more you are able to relay your thoughts and feelings and show your human side to your readers. When you open up to the world, you will most likely be able to build a relationship with your readers.
You can Explain your Art
Since you understand your art the most, why not use an art blog to tell the story behind it. You can use your blog to go in-depth about your art so you can frame the correct context to your readers. This will also enable the readers to connect with your art and help journalists write about your pieces.
You can Teach Others
One of the best things about blogging is the opportunity you get to share your knowledge with others. As an active art blogger, you can share your opinion, values techniques, and thoughts to the world which can influence others in a positive way. An art blog provides a platform where you can help upcoming artists through your own experiences in art.
If you are looking to increase your art sales and the amount of traffic on your website, then all you need is to start an art blog. A blog will help market your art, develop your brand, help others, network, and show the world who you really are as an artist. But before you do, just make sure you pick a reliable web hosting service to host your blog.