What’s Up with that Sign?

The 2720 Cherokee Street Gallery sign might look eerily familiar to you; this is because it is a nod towards the influential 1970 New York City Transit Authority Graphics Standards Manual. This manual that was created by Massimo Vignelli and Bob Noorda for the purpose of making the New York Subway System easier to navigate, and that which would later become an iconic piece of modern design reaching across countries and cultures, is a perfect example of what the gallery aims to present. The gallery aspires to present to its guests a curation of artworks that shows human history through the lens of symbolism and communication’s complex and multi-faceted interaction.