The 1970 New York City Transit Authority Graphics Standards Manual in Modern Art

The subway system of New York City in the 1960’s found millions and millions of the city’s residents lost and wandering around, looking for signs that weren’t there, and trying to navigate a complex structure with absolutely no help or assistance. Wayfinding in the New York underground was a challenge for any and all who attempted it until the great city of New York employed the work of Unimark International, a known design firm, to create an entirely new signage and navigation display system for the city’s subway system.